We reached 36% more people with its Facebook and Instagram ads when we adopted the Meta Conversions API. In addition to that, the company had a 19% decrease in cost per 1,000 views and a 10% increase in online sales for Meta Pixel plus the Conversions API, compared to Meta Pixel alone.

We increased the software company's subscriptions by 32% after using custom event optimisation for its Facebook and Instagram ads to help reach potential customers with the highest lifetime value. There was a 19% decrease in cost per incremental high-value customer acquisition and a 20% higher predicted lifetime value of newly acquired customers, compared to the usual strategy.

Design ads format to allow facebook users generate new leads. By enhancing user’s experience through creating a shortcut in the subscription process, 972 new leads were generated in two months. 29’000€ increase in sales, 7.1% increase in conversion.

Reducing cost per lead and increasing sales with Facebook conversion campaign. We reduced the financial technology company's cost per lead by 4x after trialling lead filtering with instant forms on Facebook and Instagram. Also, 3x lower cost per customer acquisition for promotional gift campaigns with lead filtering.

The fashion brand increased sales during the 2021 summer season using Facebook shopping solutions. Generating 675.000 visitors to the eshop, 12.250 purchases and 365.000€ in sales from the brand’s eshop through Facebook ads. We boosted its return on ads spend (ROAS) by 63% after automating more of its ad processes with Advantage+ shopping campaigns on Facebook and Instagram compared to usual campaigns and have achieved a 28% lower cost per online purchase.

Subscription based campaign. During the first two months the business got 350 new subscribers to the webpage, 10.500€ increase in revenues and a return on ads spend (ROAS) of 7.5. Facebook Pixel tracked insights about new subscriptions which let us optimize the Facebook advertising strategy, such as interest groups, best time for promotions and which creatives work best (A/B testing).

Encourage Facebook users to visit the website. Facebook’s dynamic ads were used to retarget website visitors who browse through different interior design listings. Result: Over 22% higher website traffic, with 7% more views through site visits from the retargeting Facebook campaign.

The European members-only ecommerce brand measured a 15% of additional “add to cart” events after adding the Conversions API to its ad campaigns on Facebook. Also, the “purchase” event (sales) went up by 3% and 9% of more content views.